What Are the Different Types of Corporate Sales Training?

Whether your business is a team of two or 100, building an army of star sales professionals requires adequate corporate sales training. It is an essential part of any professional’s sales journey that is often neglected and thus contributes poorly to the business’s revenue. 

Businesses today that are operating without corporate sales training expose themselves to the risk of — losing opportunities, customer frustration, and lower closing rates. Hence, corporate training should be incorporated into a sales professional’s journey to:

1. Maintain a competitive advantage in highly challenging business environments

2. Boost revenue by increasing conversions 

3. Tap into more business opportunities 

4. To expand horizons 

Five Types of Corporate Sales Training to Incorporate in 2022

A trained professional has the mindset and skill to cut through the noise and be more effective when making a sale. Below are five different types of sales training that can help one shine as a seasoned sales professional from a pool of sales professionals:

1. ‘Driving’ Mindset Training

Success in sales starts with adopting the right mindset. From losing deals to handling countless rejections, sales as a profession can be quite a rollercoaster. A new sales employee is not always well aware of the road ahead and, thus, might not have the right mindset to sustain themselves in their career. 

Therefore, along with teaching the reps the sales skills they need to capitalize on effectively, it’s essential to provide them with the training to develop a growth mindset. Such a driving mindset training program equips the professional with the ability to:

1. Be stronger to handle rejections and disappointments along the journey

2. Stay motivated to work individually

3. Get better and be more responsive to feedback 

4. Have a positive mental outlook

The ‘driving’ mindset training program focuses on developing a thick skin and making the professional immune to rejections. Such a positive mindset promotes clear communication and smarter and quicker decisions. 

2. Fundamental Training 

A strong foundation from the start can help a professional easily chalk out an effective sales strategy. This type of sales training gives the professional an overview of the basic skills needed to be a seasoned sales player. 

Some of the key areas this type of training primarily covers are as follows:

1. Effective ways to communicate with the customers 

2. Chalking out the right sales strategies

3. Attentive ways to listen to the clients 

4. Good probing questions 

5. Ways to break down and understand numbers 

6. Empathizing with the customers 

7. Smart Lead Targeting 

8. Basic CRM overview 

Laying out the fundamentals of a sales process also helps the professional get acquainted with the buying cycle and the buyer’s behavior to address challenges fearlessly. 

3. Effective Communication Training 

While an overview might shed some light on the importance of effective communication for winning big, this area needs to be deciphered better to execute it. Communication includes body language, various social media channels, reading between the lines, and so much more. 

An ideal communication training program should cover more than meets the eye. Some of the key areas it should focus on are as follows:

1. Comprehensive product knowledge to feel confident 

2. Basic understanding of buyer behavior and best practices

3. Understanding the nuances of non-verbal language such as expressions and body language

4. The art of active listening and embracing silence 

5. Presenting and positioning the product/service better 

Effective communication that covers 360 degrees of communication training would not only build stronger relationships with the customers and close more deals but also help businesses build customer and brand loyalty. 

4.  Brand Positioning Training 

Any business striving for long-term success needs to have a strong positioning strategy that is well executed by a sales professional. 

However, no salesperson can gain his customer’s confidence and sell well if he does not understand how his product or service is unique in the market. Brand positioning sales training, therefore, is the best bet for a business to position itself strongly in the market. 

Such training should essentially cover developing strategic and consultative skills to acquire a preferred position with the business’s customers. It should include strategies to look beyond common commoditized features, uniquely service the offerings and create irresistible pitches and presentations to close. 

5.  Sales Negotiation Training 

To consistently beat your competition, businesses should aim at creating win-win situations. However, even the most seasoned professionals often dread sales negotiation or avoid getting into the details. Situations also often get worse as professionals sometimes give up and give out huge discounts due to the pressure of closing deals, thus cutting down on the margins. 

Therefore, negotiating training can greatly help a business not lose revenue by coaching professionals to learn the art of staying firm on the price while communicating value. It can further educate about the dos and don'ts of successful negotiation and the right techniques to prevent objections. 

Boost Your Sales Strategy With Juno 

If you’re looking to boost your team’s performance through a comprehensive sales training program — Juno School can be just the right platform. It is an interactive online school that helps with the strong foundational training you need for your professionals to scale and drive your business revenue. To know more, visit our website.